From the course: Working with Creatives
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I notice/I wonder
- One of the most challenging aspects of a creative collaboration is reacting to the big reveal when you see the work for the first time. The whole room turns to you, the client, seeking your words of wisdom. Maybe you will instantly know what you like or don't like and why, but more often, you aren't actually sure how you feel. Meanwhile, we are at a vulnerable moment in our collaboration, and your response and how you deliver it will greatly impact the next phase. Here's a foolproof way to work your way through the feelings out loud, while also considering those of your collaborator. Begin with an I notice blank statement. Here's an example. I notice how powerful that image is now, and you really followed our request for color. Something like that, or I notice you handled the logo in lots of different ways across the solution, there's so much to choose from. I notice how happy this whole presentation makes me. Fill in the blank with virtually anything you notice about the work…
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