From the course: Running a Design Business: Writing and Pricing Winning Proposals
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How to present your prices
From the course: Running a Design Business: Writing and Pricing Winning Proposals
How to present your prices
- How you present and break down your fee is just as important as the price you give. It's a strategic decision and makes the difference between showing confidence versus leaving room for the client to negotiate. As I mentioned, you should think about the words you use. So for example, consider instead of saying fee or budget, call your fees creative investment. Just by changing your phrasing, you are reiterating that your services have value. Always round off your fees to the nearest whole number. You are not Walmart. This shows confidence and keeps you in control. If your number is odd, it will either show you thought about your fee by hours alone, and not value, or it shows that you lack confidence. Almost always the client will ask you to lower the fee to the nearest round number anyway. Avoid using price ranges, as again, that shows lack of confidence, and the client will always request the lower price, but still expect the same level of service. If there are price variables that…
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