From the course: Branding Strategy: Define Your Creative Edge
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Hire help
- [Narrator] My hope for you is that this course empowers you to the point your business has grown so much you need to hire help. Today we have so many resources available that it makes it easier to find someone to help us. However, it also makes it easier for us to find the wrong person. So here are some tips to get you started. Before you start looking, make sure you have clear expectations as to what you need help with. Make a list. Know what duties you expect for this person that you're trying to hire, whether an employee or a contractor, know what you are asking them to do. One of the great things that you can do is have a brand guidelines document that really explains what your brand is about, even if you're just a one person business. This is very important, that way they can really become familiar and have something to reference when you may not be available. You want to know the industry pay rate. This is really helpful because you want to value people's work and what they…
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