From the course: Working with Creatives

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Good, fast, and cheap

Good, fast, and cheap

From the course: Working with Creatives

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Good, fast, and cheap

- Everyone loves a sale. Everyone loves getting something for less then someone else did. And when the best is available now for less that's the perfect trifecta, when you're buying deodorant. For creative projects you should consider yourself lucky if you can get two out of those three. Getting them all is a near impossibility, because if it's good and fast more people need to be involved, schedules need to be changed so that everyone can jump in and make this happen as quickly as possible. There's a price for that kind of service, so it won't be cheap. Most people understand rush fees, it's part of our everyday lives, so this one is the easiest to get across. If it's good and cheap it will take longer because other work won't be put on the back burner to take care of the project where there's no money to be made. Other work will be a priority and this work will be approached when there's time, so it won't be fast. If it's fast and cheap I can pretty much guarantee you it won't be…

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