From the course: Working with Creatives
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- A while back, we spent a year working on a project with a pretty famous person. When the project was over and they were interviewed about it, they said that they had done the work themself, including the design. It made no sense because they weren't a designer but they said it anyway. We're used to being the invisible partner like copywriters, illustrators, photographers, interior designers, and we're all fine with that. When companies announce new brand identities, as though they magically appeared one day, it's kind of weird. Rarely do they announce the collaboration that resulted in that finished product that they're announcing. How cool would a company appear if it bragged not only about what it does but also about how they appreciate what others do and how they work well with others to get the best out of everybody they deal with. Instead, some companies go the stealth designer route and don't mention it. I guess they want you to assume it was done in-house which I get but if…
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