Join Bonnie Siegler for an in-depth discussion in this video Giving credit, part of Working with Creatives.
- A while back, we spent a year working on a project…with a pretty famous person.…When the project was over…and they were interviewed about it,…they said that they had done the work themself,…including the design.…It made no sense because they weren't a designer…but they said it anyway.…We're used to being the invisible partner…like copywriters, illustrators, photographers,…interior designers, and we're all fine with that.…When companies announce new brand identities,…as though they magically appeared one day,…it's kind of weird.…
Rarely do they announce the collaboration…that resulted in that finished product…that they're announcing.…How cool would a company appear…if it bragged not only about what it does…but also about how they appreciate what others do…and how they work well with others…to get the best out of everybody they deal with.…Instead, some companies go the stealth designer route…and don't mention it.…I guess they want you to assume it was done in-house…which I get but if it was done in-house,…that's even more reason to name names.…
- Knowing your own taste and what you're looking for
- Creating a brief
- Knowing your budget
- Best practices for working with designers
- Giving feedback
- Being a fair judge
- What to do when it's not working
Skill Level Intermediate
1. Before You Hire a Designer
2. About Money
3. Working with a Designer
4. When It's Not Working with a Designer
5. After the Job Is Done
Next steps1m 27s
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