Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.
- Hello, I'm Sean Adams. If you believe the myth of the famous designer, you might expect a bright and beautifully organized studio space, a roster of blue-chip clients calling for work, and the chance to design new and fantastic solutions for every project. This sounds nice, but the reality is a bit more mundane. My office is well-organized, but it's too bright when the afternoon sun blasts through the big windows. I've worked with incredible clients, but landing the account took work, and typically, I was asked to redesign something existing more than creating something brand new.
In some ways, a redesign project has distinct advantages. The client has experience with the audience, understands the product, and knows what worked and what didn't. The challenge is understanding what to keep and what to jettison. We'll look at the difference between an evolution and full force revolution, and we'll examine naming changes. I've collected case studies from some of the world's most renowned designers to explore the redesign of logos, packaging, websites, environments, and marketing materials.
Over the course of my 30 years as a designer, some of my favorite projects were redesigning and evolving an existing solution. I found that there were clear reasons when and why to change and when not to. Handled well, a redesign project will lead to years of work and a long-term relationship with the client. It's challenging and may seem less exciting than the shiny and brand new design, but redesigning is about creating change and solving known issues.
Welcome to this course on the fundamentals of redesign.
- Understanding the goals of the redesign
- Working with clients
- Types of redesigns
- Renaming a brand
- Launching a redesign
- Case studies