From the course: Branding Strategy: Define Your Creative Edge

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Focus on the right platform

Focus on the right platform

From the course: Branding Strategy: Define Your Creative Edge

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Focus on the right platform

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- [Instructor] With so many social media platforms to choose from, it can be overwhelming to pick one. To some, social media can be like ice cream land where you just want to take it all. But when it's just you, you need to remember that you juggle a lot and you need to be consistent to see results. Otherwise, you're going to feel overwhelmed. Now what I've learned from social media experts years ago is that we should master only one or two platforms first. Now if you're not sure which one to pick, you want to make sure you know the purpose of the platform. Is this really going to serve you in what you're trying to accomplish? Where is your ideal target audience hanging out at? Are they in this platform that you're going to pick? Is there a learning curve that you have to go through to be able to use this platform? This'll really help you get a better idea as to which one to pick. You want to know where your competitors are at. Are they in these platforms, and what are they doing?…

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