From the course: Breaking Out of a Rut
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Flipping the page
- Flipping the page. Input is an important factor when we talk about ruts. What kind of input are you currently engaged in? What are you feeding your creative monster? If you find yourself in a short-term rut, one of the fastest ways out is to pay attention to your input. Most of our days are spent in output mode, the business of making what we make. Whether it's spreadsheets or ad campaigns, we typically give much more than we typically take. This creates an imbalance and is the number one cause of short-term ruts. We're so focused on what we output that we forget to fill our creative tank as well. To combat this, engage in some form of inspirational or educational input like reading books, watching movies, or listening to music. Try thumbing through a magazine you've never heard of before, or attending a concert for a new band that you're unfamiliar with. Choose topics that you're interested in, even if those…
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