From the course: Working with Creatives
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Everything is emotional
- People behave differently at work than they do at home or with friends. They're more reserved, more professional. In short, less human, but their emotions are still there, simmering just beneath the surface. This is also true for creatives who are doing something that seems a bit mysterious to non-creatives. Acknowledging and accepting that emotions are a normal part of the creative process, and the resulting client dynamic will help everyone in every collaboration. This kind of work requires that we share the inner workings of our brains and our hearts. Doing it well means we've made an emotional connection with your audience, which we can only do by pouring our emotional selves into the work. Those emotions sometimes overflow, especially when it's not going well. Our professional persona will try to remain calm and cool, but another part of us, the one that stayed up all night to make it perfect, will be devastated. We may get emotional. We may even cry, and that's okay, it's part…
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