From the course: Building a Creative Online Community
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Do a social media competitive analysis
From the course: Building a Creative Online Community
Do a social media competitive analysis
With so many brands, messages, and stories online, it can feel daunting to figure out where you fit or how you will stand out from your competition. When figuring out your potential impact, you first want to get a sense of the existing landscape. It's crucial to understand your competition, locally and nationally. This is important when you first start, but assessing your competition yearly will help gauge how you perceive yourself to be doing compared to your competition. Step one is easy. Make a list of who you compete with. Create a spreadsheet so you can easily compare data and see trends over time. If you're unsure who you compete with, ask your clients what other firms they work with. You also can do a search on other local firms or search key hashtags for similar types of work. All worthy competition should be easy to find. After making this general list, pare it down to the strongest five. That's enough to give…
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