This video covers the various platforms you can use to digitally distribute your designs, including PDF, Publish Online, and DPS.
- When creating a piece that will be digitally distributed, you have a number of options. The most common is a PDF. Most can access it, but it's fairly limited in terms of interactivity or rich media support. Adobe's Publish Online is an easy-to-use option that allows users to publish a document via unique URL. This way anyone with a link, desktop or mobile, can access it. You also have the ability to include any of InDesign's interactive elements, including hyperlinks and buttons, audio and video files, multi-state objects, and even InDesign animations.
Adobe Spark Post is another option with an easy-to-use interface. It's a WYSIWYG application with which users can combine photographs, video, and text. It's similar to Publish Online in that you don't have to host it. It's hosted online via a unique URL. You also have the ability to share this link via Facebook, Twitter, or email, and can embed it in any of your social media channels. Lastly, DPS, or Digital Publishing Suite, is a powerful tool and great for interactive content designed for distribution to mobile devices, such as digital magazines or brochures.
The challenge is that it's quite expensive, so it's best suited for large, professional magazines. This is a space that is changing quickly, so do your homework before setting out. Find out the costs, the capabilities, and the limitations, because success comes when preparation meets opportunity.