In this video, explore a few key tools for digital output for design including Publish Online, Spark Post, Canva, and Adobe InDesign. Cara St.Hilaire explains the benefits of each, such as the ease of use of the Spark Post WYSIWYG interface, and provides further resources to learn how to use them based on the needs of your project.
- When creating a piece that will be digitally distributed, you have a number of options. The most common is a PDF. Most can access it, but it's fairly limited in terms of interactivity or rich media support. Adobe's Publish Online is another easy to use option that allows users to publish a document via a unique URL, this way anyone with the link, desktop or mobile can access it. You also have the ability to include any of InDesign's interactive elements, including hyperlinks and buttons, audio and video files, multi-state objects, and even InDesign animations. Additional options with easy to use interfaces, perfect for social media posts, are Adobe's Spark Post, and Canva. These are WYSIWYG applications, or what you see is what you get, that give users the ability to combine photographs, illustrations, and text into a single post. This is a space that's changing quickly, so be sure to do your homework before setting out.