Developing a Style Guide

- [Nigel] Have you ever created a logo and brand identity only to realize that your client is using the logo in ways you hadn't intended? Or maybe you've designed your own company logo but are unclear exactly how it should be used in different scenarios. Hi, I'm Nigel French. Welcome to Developing a Style Guide. In this short course, I'll be talking about the importance of a style guide or branding guidelines document: who it's for, what information it should include, and how it should be presented. To demonstrate these points, I've created a style guide for a fictional brand, the Roux Academy of Art, Media, and Design. Let's get started.