From the course: Good Design Drives Business

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Design thinking for business planning

Design thinking for business planning

From the course: Good Design Drives Business

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Design thinking for business planning

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(cheerful music) - You know a creative block isn't necessarily only for designers. I know everybody gets one at some point or another. I have a really good friend, John Bielenberg and John always suggested the best way to handle one of those blocks is to think about the most wrong way to solve the problem. What is the absolute most incorrect approach that you can take? One of my friends owns a surf company and it's very sort of hardcore, tattooey, skull and bones kind of a cool surf company. And he was trying to come up with new products that could expand the reach of the brand. So we're having dinner and I mentioned to him, well what would be the most wrong thing that your brand would ever do? And, you know, he said, "We don't have anything to do "with babies or poodles." Okay, where can we go with that? A couple days later I talked to him about it and he said, "You know what? "Now we're going to make a line of baby clothes. "And yeah, the baby clothes are going to be black "and have…

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