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12/8/2020Skill Level Beginner
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(upbeat music) - Design thinking is one of the most valuable methods to transform products. The first four phases of design thinking are probably the best known. Empathize, define, ideate, and prototype. But the last phase test and refine is one of the most valuable. Testing and refining enable you to learn how your solutions will be used by your customers, and then refine the solutions until they deliver the most delight. The challenges in this stage of development are twofold. One, there are many ways to test. Determining the best method is essential. Two, understanding how to apply and refine the learnings from your testing can be a challenge to say the least. Either way, in this LinkedIn learning course, design, thinking, testing, and refining, I'm going to provide an understanding of the four main categories of testing and demonstrate how each of these can be used to create the most successful solutions. I'm Randall Elliott, and I've been designing and applying these methods for 20 years. And maybe you've seen some of my other design thinking courses here. So, please join me as we learn about the valuable testing methods and how they can accelerate what we learn and how well we are able to refine our ideas. (upbeat music)
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Introduction
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What is design thinking?1m 23s
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1. Testing and Refining
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Why we test2m 56s
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What we test2m 21s
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How we test to refine2m 39s
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Refining framework3m 36s
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Challenge1m 58s
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Solution3m 23s
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2. Testing Methods
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User studies3m 7s
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Usability testing3m 42s
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Remote or in-person2m 50s
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Moderated or un-moderated4m 22s
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3. Deciding What Type of Testing
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Learn how to decide4m 5s
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Testing to discover4m 8s
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Testing to learn3m 7s
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Testing to improve4m 17s
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Testing to innovate3m 42s
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4. Test and In this video, learn NOT Win
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The testing mentality trap2m 42s
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The testing velocity delimma2m 45s
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Conversion and conver$ion3m 23s
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5. Balancing Velocity and Learning
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Learning loop3m 20s
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Quick wins5m 19s
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Learning quickly3m 16s
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Qualititative3m 11s
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Conclusion
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Video: What is design thinking?