From the course: UX Design for Developers

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Dealing with status quo bias

Dealing with status quo bias

From the course: UX Design for Developers

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Dealing with status quo bias

- [Instructor] I talked a bit earlier in the course about one problem in replacing an existing app, status quo bias. On the surface, it's simple enough. People like what they understand. The human mind hates uncertainly. As Olivia Fox Cabane puts it, "People will go "to great lengths to get rid of anxiety "produced by uncertainty, from making premature "decisions to forcing bad outcomes to numbing "their anxiety with mind-altering substances." Well, we hope we don't get into the mind-altering substances territory in design, but you will see people forcing bad outcomes simply because of uncertainty. When you set out to change the applications people use everyday in their job you are introducing uncertainty and you must be ready to deal with it. And if you are to really innovate, you must find a way to get past the bias of the users towards what they already know. This is hard. For many teams, it's the biggest barrier they have to finding and refining successful, innovative UX designs…

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