From the course: Building a Creative Online Community

Create an online community worth noticing

From the course: Building a Creative Online Community

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Create an online community worth noticing

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Today's digital consumers spend nearly 2 1/2 hours on social networks every day. The average American internet user has seven social media accounts, so having an online presence has become increasingly vital. If you want more traction for your brand through social media, this course is for you. We'll look at how to build an online community strategically and systematically. A recent poll shows that 77% of brands plan to increase their efforts, so it's fair to say that your customers are on social media. Hi, I'm Justin Ahrens, and I'm here to share the many strategic benefits of being on social media, such as more receptivity to marketing messages, growing brand awareness, cost-effectiveness, targeting ideal customers, and increasing inbound traffic and searchability. But most importantly, your competition is on social, so you want to be there too in a way that is aligned with your story, your personas, and your brand. Join me on LinkedIn Learning as we cover the basics, the must-haves, things to avoid, and best practices. Everything my company has learned over the last 10 years. At the end of this course, you'll have a roadmap for starting and building a successful online community.

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