From the course: Building a Creative Online Community

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Create a consistent look on social media

Create a consistent look on social media

From the course: Building a Creative Online Community

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Create a consistent look on social media

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With today's world becoming more mobile device-centric, your online branding is more important than ever. When launching a new logo or refreshing a company's brand, their social media brand extension and avatar are two of the main things we look at. Online is where people go to find you, do research about you, explore your culture, and see if they want to follow you, like or share your content, and comment or ask you questions. For each platform, your name should be the same as your web domain, or how you refer to your company in general. This gives you the ultimate searchability and is professional, consistent, and memorable. Whatever platforms you have chosen, they all have an area for you to place an avatar, a little image that pops up in the various social media feeds. It's a crucial little item with massive impact. Your avatar provides that important first impression, helps people find you, allows you to stand out…

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