Join Bonnie Siegler for an in-depth discussion in this video Create a brief, part of Working with Creatives.
- [Instructor] Create a brief, a brief brief.…It's really going to be easy if you know what you want.…A brief is essentially a summary of a project's purpose.…It will serve as the constitution for the project,…a document that everyone can check again and again…to make sure they haven't gotten off track.…It also ensures everyone is on the same page…with what the goals are.…It's crucial that the key stakeholders…agree with this document.…This is the perfect way to get feedback from everyone…before the work has begun.…
Making changes to the brief after work has begun…instantly creates the kind of overages everybody hates.…It also saps momentum and turns creatives…from optimists into pessimists,…which can be really frustrating.…None of which is ever conducive to doing great work.…Remember, this is all ultimately about creating…the best environment for the best creative work…to make you look like the best client,…or CEO, or CMO, whatever you happen to be.…What does a brief look like?…The answer may be a bit annoying…
- Knowing your own taste and what you're looking for
- Creating a brief
- Knowing your budget
- Best practices for working with designers
- Giving feedback
- Being a fair judge
- What to do when it's not working
Skill Level Intermediate
1. Before You Hire a Designer
2. About Money
3. Working with a Designer
4. When It's Not Working with a Designer
5. After the Job Is Done
Next steps1m 27s
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