From the course: Running a Design Business: Writing and Pricing Winning Proposals
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Content strategy
From the course: Running a Design Business: Writing and Pricing Winning Proposals
Content strategy
- Knowing what to include and what not to include in a successful proposal is critical. Creatives must learn to look at the content of their proposals with a strategic and an editor's eye. Whether you call it a proposal, a statement of work, or an estimate, the document should do all it can to ensure you are selected. You must have an attached cover letter. This is not the e-mail but is instead part of the proposal. It simply reiterates your excitement for the project and a brief statement of why you're perfect for the relationship. The two most important, and often neglected, sections in a proposal include: A list of project components which includes a detailed description of the specific tangible deliverables the client will receive at the end of the relationship, including all necessary specifications that impact price. And as you can see here, a detailed Scope of Work section that lists the project phases and the step-by-step deliverables you will provide in each phase. You will…
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