From the course: Branding Strategy: Define Your Creative Edge

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Clarity in what you do

Clarity in what you do

From the course: Branding Strategy: Define Your Creative Edge

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Clarity in what you do

- [Instructor] In business, we don't just wing it or rely on technology. We have a plan. But what good is a plan if we don't have clarity in what we do? So when someone asks you what you do, what do you say? Typically you'll say, I'm a designer or I'm an illustrator. But you see, we're so much more than that. When we look at what designers do, you can have identify designers, type designers, pattern designers, and for illustrators, there's so much too. You can have a book illustrator. You can have hand letterers. Fashion illustrators or medical illustrators. There's so much that we can focus on. And having clarity in what you do is really crucial. You see, it can help you have a roadmap to keep focus. It helps you speak directly to your audience and it helps you honor your creative edge. And I struggled with this so much. I know, having clarity is not easy and I really went and did some research and one of the most insightful advice I heard was from Marie Forleo where she talked about…

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