From the course: Building a Creative Online Community

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Choose your platforms

Choose your platforms

From the course: Building a Creative Online Community

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Choose your platforms

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Remember the famous line in the classic movie, Field of Dreams? "If you build it, they will come." While that line makes for a great story, I think it's a key mistake when choosing platforms for your online brand. Many companies think that simply having a Facebook page, Instagram account or a LinkedIn profile is enough. Maybe that was true when social media was in its infancy, but now there are trends, metrics and data that can point you in the right direction so you don't build something no one will be drawn to. At the time of this recording, Instagram has more than a billion monthly users worldwide. Roughly 60% of its users access the platform everyday, and users range in age from 18 to 34. Instagram has over 25 million business profiles and one-third of the most viewed Instagram stories are those from businesses. Facebook has more than two and a half billion monthly users worldwide. Roughly 74% of its users access the…

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