From the course: Side Hustle Strategies for Designers

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Case study: Successfully selling knowledge

Case study: Successfully selling knowledge

From the course: Side Hustle Strategies for Designers

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Case study: Successfully selling knowledge

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- [Narrator] In San Diego, California, Rocky Roark works as an illustrator and a designer. He started working for local agencies, as well as ran a thriving freelance practice. And he's always had an entrepreneurial drive. In 2015, he started a subscription sticker business called Slaptastic, and the company had a significant amount of subscribers, but it involved a substantial amount of labor for pretty little profit. Rocky tried a lot of different approaches to trying to build a business around his art, including selling digital goods, live streaming on Twitch, and posting tutorials on YouTube. It's really important to emphasize that Rocky tried a variety of methods before he started to get traction. This isn't unusual, because most people that succeed in building profitable side hustles make multiple attempts before finding success. He noticed that his YouTube tutorials and his live streams were really resonating with his audience, especially the ones where he was sharing his actual…

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