From the course: Building a Creative Online Community
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Build your brand by understanding your voice
From the course: Building a Creative Online Community
Build your brand by understanding your voice
As we talk about your online presence, I want to highlight the importance of authenticity and staying true to your brand. Some of our clients feel that when building their community online, they need to change who they are in some way. But I think it's just the opposite. Instead, you have the chance to be even more authentic and you're able to connect in a much more intimate and memorable way. So if anything, you need to be even more you. Your voice should tell your brand's story in a way that is aligned with your mission, values, and the personas you are trying to connect with. Whether your target personas are older executives or younger art directors, your voice should be authentically presented in a way that resonates with them. Essentially, your online voice will tell your brand's story, and the tone you use will help underline that you are not a robot and help to create a more human connection. People following you…
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