From the course: Branding Strategy: Define Your Creative Edge
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Build an email list
From the course: Branding Strategy: Define Your Creative Edge
Build an email list
- [Instructor] If one day all the social media platforms cease to exist, oh my goodness, we would lose all our followers. So having an email list is golden. It allows you to have a private, VIP group where you can have control of who is on it or who is off. You own it and no one else does. See an email list allows you to have a direct communication with people you want to do business with. You build that community. You gain a deep insight as to what really resonates with them when they're responding to your emails and connecting with you. You also nurture a potential lead. So if someone comes to your website and jumps on your email newsletter, you start to nurture them through a series of emails to really help them get to know you better. And potentially, they turn into a client, which is what we all want. According to HubSpot, 99% of consumers check their email every day. Not everybody is one social media, but people are checking their email. This is huge. It's actually one of the…
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