From the course: Branding Strategy: Define Your Creative Edge
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Build a community, not followers
From the course: Branding Strategy: Define Your Creative Edge
Build a community, not followers
- [Woman] We feel so much pressure to create a following because we fall into the trap of thinking that a follower count defines our success. But it doesn't. I actually used to lose a lot of sleep over a silly number. But you see, we're not farmers in the business of counting our apples. The people we engage with and connect matter, they're not a number. See followers don't define your success. It won't make you more or less creative. And you also got to think, people can buy fake followers. So don't fall into the trap, it's just going to overwhelm you and frustrate you. Instead, you want to try to focus on the value that you can bring. You want to value your uniqueness, what you offer, no one else can offer, even if it's the same as someone else in another industry. Your process, everything about you is unique, embrace it. You want to focus on empowering others. Give people tips and insight that is going to help them learn something new, you'll keep them coming back for more. You…
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