From the course: Drawing Vector Graphics
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Before, during, and after - Illustrator Tutorial
From the course: Drawing Vector Graphics
Before, during, and after
- Before, during, and after is a method my friend and fellow designer Jeff Pollard shared with me several years ago, and I've been using it ever since. Like the previous methods, it starts with the central topic or theme, and from there, you view it from a before, during, and after point of view. Doing this will help you see a topic from a unique perspective and allow you to unveil secondary meanings and insights. Jeff's client was a direct marketing business called Rain. So rain was our topic. What comes before rain, rain clouds. What comes during rain, you need an umbrella. And what comes after rain, puddles. Rain wants their direct marketing to create enjoyable results for their customers, and puddles was the unveiled idea he used to reflect that idea. The final design is a fun and memorable identity for his client. Of course, in this demonstration, we only settled on three insights using before, during, and after. Many more insights could have been gleaned using the same method…
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