From the course: Branding Strategy: Define Your Creative Edge

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From the course: Branding Strategy: Define Your Creative Edge

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- [Instructor] Every project is an opportunity to learn and improve your process. It's also an opportunity to get a powerful testimonials. You want to make sure you get a testimonial for all of your projects. This gives you social proof, which is huge. What someone else says about working with you is 10 times more powerful than something that you would say about yourself. It also helps others buy in to your products or services. When they hear what others are saying, they are more inclined to buy. Testimonials also give you insight on what is working and what isn't working within your process, so this is a huge opportunity for you to learn even more. Now, you may be wondering, when is the right time to ask for these testimonials? You want to ask when the experience is fresh and they're still feeling energized about the process. You want to make it easy for your clients to share what they have to say. You can send them a form that they can fill online which is really easy, and they can…

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