From the course: Typography: Choosing and Combining Typefaces
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Using typographic personality to emphasize meaning
From the course: Typography: Choosing and Combining Typefaces
Using typographic personality to emphasize meaning
We respond to type by the away it looks. Based on a lifetime of visual experience and colored by our own personal experiences. So different shapes and forms of typography can visually convey a full panoply of effects and emotions. For example, which of these type styles looks more beautiful to you. Which of these looks more powerful? Which of these looks more friendly? Which of these looks more trustworthy? Which of these look more modern? I could go on, but you can see that type has personality because of our associations with its form. Let's look at some great examples of using typographic personality to amplify the message sent to the viewer. This opening spread makes me feel like I am also floating away. The shapes of the letters feel puffy like clouds, or maybe a big soft pillow. Every design decision in this spread combines to create the complete effect. It starts with the right type choice, then using that type well. The words are floating in the sky. They are cloud-like and…
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