From the course: Typography: Working with Grids
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Using grids to create hierarchy
From the course: Typography: Working with Grids
Using grids to create hierarchy
As designers, we always need to provide a clear path for our viewers or readers. To attract and command their attention, we need to make it easy for them to see where to start, what to look at, and read first, second, third, and so on. This hierarchy, or levels of importance, can be indicated using a number of typographic principles. If you've seen my lynda com course Foundations of Typography: Hierarchy and Navigation, you already know some good ways to indicate hierarchy in your projects. Now, I'm going to show you how typographic grid structures can also help to create hierarchy. In these three examples of a magazine format for department pages, there is a clear indication of hierarchy for the reader. It starts with the super bold banner of numbers stretching fully across the top, which is also a primary position. Because it occupies the full width of the grid, it becomes a visual priority. Next, the bold black caps of the headline also sit within a space that occupies the full…
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