Understanding what to look for when pairing fonts


show more Understanding what to look for when pairing fonts provides you with in-depth training on Design. Taught by Laura Franz as part of the Choosing and Using Web Fonts show less
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Understanding what to look for when pairing fonts

The trick to choosing two fonts to pair with one another is to choose fonts that have both concord and contrast. Concord means the fonts are in harmony with one another, they have some physical feature in common. Contrast means the fonts have physical features that are different from each other, they aren't too similar. If fonts are too similar it's almost like wearing two colors that don't quite match, it's disconcerting. They look like they should be the same and it's difficult to appreciate their differences. If the fonts have too much contrast, it's like wearing two colors that clash.

Physical features to consider when picking fonts are Structure. Do they have a similar bowl shape? Do they have a similar aperture? What about their stress, their x-height, do they feel Humanist, Transitional, Geometric? We also look at Serifs. Do they both have Serifs? If so, what kind of Serifs do they have? Are they both Sans Serif? We also look at line weight. Do they have a similar...

Understanding what to look for when pairing fonts
Video duration: 6m 58s 6h 52m Appropriate for all

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Understanding what to look for when pairing fonts provides you with in-depth training on Design. Taught by Laura Franz as part of the Choosing and Using Web Fonts

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Design Web
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