Understanding Wood Type fonts


show more Understanding Wood Type fonts provides you with in-depth training on Design. Taught by Laura Franz as part of the Choosing and Using Web Fonts show less
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Understanding Wood Type fonts

Wood Type came in to use in the 1820s at the same time Slab Serif fonts were developed and for a similar purpose. As I mentioned earlier in the course the Industrial Revolution increased production which in turn created the need to market products. As more broad sides went up advertising various products and services and as more newspapers started selling more ad space, sellers wanted to use larger, more elaborate fonts.

Individual fancy letters could measure 2 to 3 inches high, because sellers wanted to catch the buyer's eye. But lead type is heavy, and casting new, fancy, elaborate, unique fonts for the simple purpose of competing with the other guy was expensive. That's when Wood Type entered the scene. Wood Type was lighter and cost half as much to produce. In addition, when prepared by machine Wood Type had smoother, more even surfaces. Now the earliest known Chinese wood block print dates from 868.

So it wasn't a new idea in the early 1800s. It's just the up until that...

Understanding Wood Type fonts
Video duration: 3m 25s 6h 52m Appropriate for all

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Understanding Wood Type fonts provides you with in-depth training on Design. Taught by Laura Franz as part of the Choosing and Using Web Fonts

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Design Web
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