From the course: Helvetica
Opening (with Manfred Schulz)
(dramatic music) (metal clicking) (upbeat music) - Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring. - Everywhere you look you see typefaces, but there's probably one you see more than any other one and that's Helvetica. You know there it is, and it just seems to come from nowhere. You know it seems like air, it seems like gravity. - It's hard to evaluate it. It's like being asked what you think about off-white paint. It's just there, and it's hard to get your head around something that's that big. - And most people who use Helvetica use it because it's ubiquitous. It's like going to McDonald's instead of thinking about food because it's there. It's on every street corner so let's eat crap because it's on the corner. - For me Helvetica is just this beautiful, timeless thing, and certain things shouldn't be messed with, you know? - Graphic design is the communication framework through which these messages about what the world is now and what we should aspire to is the way they reach us. The designer has an enormous responsibility. Those are the people you know putting their wires into our heads.
Contents
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Opening (with Manfred Schulz)3m 14s
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Massimo Vignelli3m 45s
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Graphic design in the 1950s1m 32s
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Amsterdam and Wim Crouwel4m 15s
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Matthew Carter4m 46s
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The Helvetica story4m 54s
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Linotype2m 24s
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Widgco4m 20s
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Hoefler and Frere-Jones4m 37s
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Berlin and Erik Spiekermann5m 55s
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Type's2m 58s
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Lars Muller2m 47s
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Paula Scher4m 39s
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Stefan Sagmeister5m 16s
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David Carson5m 18s
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Experimental Jetset4m 43s
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Michael C. Place3m 42s
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Norm3m 54s
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Democratization4m 6s
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What we have now3m 31s
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