From the course: Typography: Working with Grids
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Emphasizing creative chaos over order
From the course: Typography: Working with Grids
Emphasizing creative chaos over order
Creative chaos can be a good thing. And sometimes it can yield amazing results. It's true that grids are necessary and useful for most of our projects. But for special occasions, ignoring your grid a little or a lot and allowing some disorder to reign can be exhilarating and liberating, and it can make your projects more exciting. There's no grid to be seen here. The bright colors and overlapping letter forms the bouncing baseline along with a bouncing ball, all combine to convey the fun message at a glance. For this layout the usual conventions of orientation hae been whisked away. Pun intended. And, again the typographic layout breaks all the rules, as it perfectly conveys the activity of one of my favorite kitchen tools. Just a reminder, if you are breaking the rules, you should have a good reason. And, in this case, it's a great reason. Here's a delightful example of totally random alignment in stacking-up type on this feature opener. I especially love the use of several arrows to…
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