From the course: Typography: Hierarchy and Navigation

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Creating hierarchy using weight

Creating hierarchy using weight

From the course: Typography: Hierarchy and Navigation

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Creating hierarchy using weight

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Size and weight often go hand in hand to indicate hierarchy or levels of importance to the viewer. Weight, of course, is the heftiness or chunkiness of a typeface. Weight is indicated in a font's name. These are the family members often characterized in the font menu as bold, black, heavy or ultra bold. There is no consistent terminology but it is usually pretty obvious which weights on the bold end of tight family scale. In this strip of the type across the screen the radio type stands out nicely and is there for at a higher level of hierarchy. Then the lighter way text which follows it Here's a nice yet modest weight shift in this phone app for National Geographic. Just enough to draw special attention to the text in our tablet editions. Extra weight is an effective indicator of hierarchy in this infographic poster using six different weights of the type face Vitese. Extra weighty type directs the viewers attention to the infographic's most important aspects. First of course the…

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