Creating hierarchy using position

…Creating typographic hierarchy in your design project is a mix of many factors.…One important factor is the position of the text.…Positioning type at the very top or near the very top of your design…is one way to indicate to the…viewer that this information should receive attention first.…That's why magazines and newspapers almost always…have their mast head, also referred to as…their logo, at the top of the page.…Another reason is that when they are displayed on a news stand, often…the only part of the magazine that is visible is the mast head.…

Websites also position their most important type, their name, at the…very top of their homepages, like this one from Science Friday.…I like their color shift that also suggests their nickname, Sci…Fri.…Although a high position is the norm, there is no…hard and fast rule about position as an indicator of hierarchy.…Normally in western cultures, we read from left to right.…But in this poster, the headline is at the top flush right.…However, its size and weight leave no doubt as to its importance.…