From the course: Typography: Hierarchy and Navigation

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Creating hierarchy using orientation

Creating hierarchy using orientation

From the course: Typography: Hierarchy and Navigation

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Creating hierarchy using orientation

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Orientation is the way in which Type sits on its baseline, the Standard orientation is horizontal. A departure from the standard horizontal orientation, can help create a sense of typographic hierarchy. When you choose to depart from the standard orientation, it should be for a reason. In this layout, the text follows the slightly diagonal lines in the photograph, creating a sense of dimensionality. The painted lines in the image actually underline the headline. The strong shadow thrown by the figure crosses over the headline and adds to the dimensional effect. This cover uses a skewed orientation with figures in a different way, so that again the text becomes one with the images. In this case 3 figures. There is something dynamic that occurs when Type is turned on an angle, the headline last dance clearly takes top billing because of its size and brilliant color the Type above the headline gets second billing. And next, a few bits of red Type at the bottom of this cover stand out…

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