From the course: Typography: Choosing and Combining Typefaces

Unlock the full course today

Join today to access over 22,700 courses taught by industry experts or purchase this course individually.

Combining typefaces from the same foundry or designer

Combining typefaces from the same foundry or designer

From the course: Typography: Choosing and Combining Typefaces

Start my 1-month free trial

Combining typefaces from the same foundry or designer

“

Type designers often have a particular point of view or a vision about the typefaces they design. All creative people answer to an inner muse, so that their work becomes known and recognizable for a specific look. Think of fashion designers who are known for certain styles, or painters whose brush work or compositional style is immediately visible in all of their work. So it makes sense that type designers also design with a specific aesthetic goal in mind. This principle provides another method for pairing up typefaces. It's a good bet that fonts which come from a single source will share a common aesthetic that makes them compliment one another. Here are a few possibilities, examples of typeface combinations based on the work of one designer. Adrian Frutiger designed Univers, one of the largest type families. And he also designed one of my favorite Slab Serif faces Serifa. Eric Gill designed Gill Sans of course, which he named after himself, and he also designed Joanna, named after…

Contents