From the course: Typography: Choosing and Combining Typefaces

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Combining typefaces based on mood or emotion

Combining typefaces based on mood or emotion

From the course: Typography: Choosing and Combining Typefaces

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Combining typefaces based on mood or emotion

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Every typeface speaks with a specific voice. Every typeface has visual characteristics which help define its voice, the feeling it projects, based on its form. Even before we read what the type is spelling out it is sending a message about how it wants to be perceived. So if you are combining two or more typefaces you want to be sure they are sending out the same feeling, the same vibe, to make sure they're not contradicting one another or canceling one another out. I love Jonathan Hoefler's examples of typographic voice. He shows how to build typographic palettes that work together. Here he shows a typographic palette that demonstrates wit, using three fonts that demonstrate the interplay between tough, cheeky, and sweet. A typographic palette with energy using historical fonts that he calls exuberant, respectable, and hearty. A typographic palette with poise using three fonts that feel lyrical, debonair, and solid. And a typographic palette with dignity. Combining typefaces with…

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