Join Sean Adams for an in-depth discussion in this video Using hierarchy to lead the viewer, part of Graphic Design Foundations: Layout and Composition.
Unlike people, all content is not created equal.…As a designer, it is your job to…determine which part of the message is most important.…When a client gives me copy or content, he or she will…point out the issues that are important and need to be highlighted.…Unfortunately, this can end up being the headline, the…subhead, and the first paragraph, oh, and the other copy.…And the captions…are important, too.…This is all fine, except the result when…everything is critical, is that nothing stands out.…
This is like getting an e-mail from someone who…types in all caps, because the entire message is important.…Nobody wants to read a page of shouting, so you don't bother.…As designers, we help guide the viewer through the information.…By providing a sense of hierarchy,…we let the viewer know what should be seen first, next and last.…Let's start with the way people access information.…When we first see a page, whether it's print or…screen based, we look for the biggest image, it's human nature.…
Next, looking from left to right and top to bottom, we find the largest words.…
Author
Released
10/31/2013- What makes a successful layout?
- Layout elements: shape, line, color, texture, type, and space
- Using balance and tension to create a dynamic layout
- Adding drama with contrast and scale
- Working with proportions: golden section, rule of thirds, etc.
- Creating the right grid for your design
- Choosing simplicity or excess
- Adding an element of surprise
- Making images and typography work together
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 1s
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1. Layout Elements
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How color affects a layout2m 38s
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Size matters2m 54s
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2. Composition Principles
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Using scale to create drama2m 19s
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3. Proportion
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4. Grids
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The anatomy of a grid2m 33s
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Grid variations2m 42s
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Choosing the right grid2m 24s
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Creating a grid2m 29s
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How to use a grid2m 27s
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5. Attributes
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Using excess to success3m 3s
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6. Images and Words
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Cropping images successfully2m 13s
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Beware of hidden meanings2m 17s
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Using images as guides1m 53s
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Conclusion
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Breaking the rules2m 41s
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Video: Using hierarchy to lead the viewer