The student will have the opportunity to discover one possible solution to a challenge that incorporates concepts from Chapter 2: Using Elements of Design.
- [Narrator] As you learned in the chapter…on using the elements of design,…paying attention to these elements will help you create…more unique designs with more distinctive areas of interest.…In this challenge, you were tasked…with choosing a website color palette…for a sales and marketing firm…in lower Manhattan with a global reach.…So how'd you do?…Choosing colors for most industries…depends heavily on the likes and desires…of the target audience.…For a company that provides sales and marketing services,…the color palette they choose is less dependent…on the target audience preferences.…
Instead, a bold statement about the company's own identity…is what might matter most.…One solution, given this scenario,…is to opt for a neutral, dark gray as the primary color,…a deep orange for the secondary color,…and a bright turquoise for the accent color.…Then, to round off the harmonious palette,…the palette includes a lighter gray and a warm cream,…both tints of the primary and secondary…as the additional two colors in the five color palette.…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
2. Using Elements of Design
3. Incorporating Principles of Design
4. Web Design Industry and Trends
5. Designer’s Role and Web Design Workflow
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