Design Essentials: How to Set Typeface Boldly


show more Set type boldly provides you with in-depth training on Design. Taught by John McWade as part of the Before & After: Things Every Designer Should Know show less
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Set type boldly

Type is art. Type designers spend a tremendous amount of time and effort to make their lines and shapes beautiful. Well, make artistic creations. We designers can take advantage of that. One way is to not be timid in our use of type, but rather to set it boldly.

Here's an example, you've seen this already, of a massive typeface called Giza in contrast with a smaller serif typeface all set in this rectangle. Very handsome. This design is carried by the typography alone. So, set type boldly. Another example is our CD cover. This is a cool, fun technique where type has been set boldly and has created a pattern, somewhat abstract pattern that nevertheless is easy to read by setting the type in a variety of sizes and coloring it a variety of tones and just running it across the center of the field.

You can use this technique for all kinds of things, create a pattern out of your type by setting it boldly. Monterey Classics Week is cool because of the huge contrast in type styles. Futura-Extra Bol...

Set type boldly
Video duration: 10m 3s 1h 5m Appropriate for all

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Set type boldly provides you with in-depth training on Design. Taught by John McWade as part of the Before & After: Things Every Designer Should Know

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