Students will discover a few techniques to help ensure that type over video is legible and readable.
- If you've been following trends in web design…and interactive media for the past few years,…you've likely heard that video is one of…the hottest things that you can have on a website.…Video tops static images because it provides…a sense of active, dynamic movement…that engages the viewer and makes pages sticky.…But, as good as video looks it must often be paired…with text to convey specific messages to visitors…or better yet provide them with a CTA or Call to Action,…like subscribing to a newsletter…or registering for an event.…
This means, as the designer,…you must find a way to make type over video…both legible and readable.…From a design perspective,…legibility refers to the letter forms.…Such as differentiating a capital I…from a lowercase L and the number one,…as well as our ability to recognize letter blocks as words,…like join today and subscribe.…Some typefaces are easier to read at any size…including body copy or small text,…while others are really best used for larger headings.…
Choosing the right typefaces to pair with video…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
2. Using Elements of Design
3. Incorporating Principles of Design
4. Web Design Industry and Trends
5. Designer’s Role and Web Design Workflow
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