Join Sean Adams for an in-depth discussion in this video Laying out text for better communication, part of Graphic Design Foundations: Layout and Composition.
Typography is pictures of words.…And words are stand in for images and ideas.…The exact word, or words, and the way it is…depicted in a layout are as important as the imagery.…I see a common error in design, when the…word on a page simply repeats what the image says.…When I see a photo of an elephant,…the headline below doesn't need to tell me elephant.…I can already see this.…The copy should add to the information, or meaning of the image.…
If the headline says crazed killer, I have a larger amount of information.…When we see a layout, we first scan for a recognizable image.…Next, we look for a headline that provides…additional information, and finally we access the smaller copy.…When you allow the image and…copy to pose a question, the viewer is more intrigued.…From the earliest advertising to today, this is the standard layout for ads.…This Coca-Cola ad from 1890 does this.…
First, we are presented with an intriguing image.…Then the headline makes us reconsider the question.…And finally, there is small detailed text explaining what we are seeing.…
Author
Sean Adams
Released
10/31/2013- What makes a successful layout?
- Layout elements: shape, line, color, texture, type, and space
- Using balance and tension to create a dynamic layout
- Adding drama with contrast and scale
- Working with proportions: golden section, rule of thirds, etc.
- Creating the right grid for your design
- Choosing simplicity or excess
- Adding an element of surprise
- Making images and typography work together
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 5s
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1. Layout Elements
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How color affects a layout2m 38s
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Size matters2m 54s
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2. Composition Principles
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Using scale to create drama2m 19s
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3. Proportion
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4. Grids
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The anatomy of a grid2m 33s
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Grid variations2m 42s
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Choosing the right grid2m 25s
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Creating a grid2m 29s
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How to use a grid2m 27s
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5. Attributes
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Using excess to success3m 3s
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6. Images and Words
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Cropping images successfully2m 13s
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Beware of hidden meanings2m 17s
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Using images as guides1m 53s
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Conclusion
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Breaking the rules2m 41s
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Video: Laying out text for better communication