Plan Your Story for Each and Every Design: Part 2


show more Know your story: Part 2 provides you with in-depth training on Design. Taught by John McWade as part of the Before & After: Things Every Designer Should Know show less
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Know your story: Part 2

Okay, the second part to knowing your story is that once you know it, you need to be able to execute it. I have an example here of a woman who knew her story but then didn't quite realize it. Angela Lantain sent me her business card a few years ago. Angela is a Craft designer up in Canada. She works by herself and sells her artwork locally, displaying it in local store and she wanted a business card so potential customers could reach her.

And so she designed this and sent it to me for a critique, and I'll go off on a little tangent here. One of the problems is the acronym AMD. I am not a fan of acronyms, especially when you have a small business trying to connect with its customer and put a human face on the business. The problem with an acronym is that nobody knows what it means. AMD could say, you know, it could be anything. And so not only do you have to design your acronym, you have to then design an explanation of it.

It puts some distance between you and your customer, you know much b...

Know your story: Part 2
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Know your story: Part 2 provides you with in-depth training on Design. Taught by John McWade as part of the Before & After: Things Every Designer Should Know

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