From the course: Learning Graphic Design: Things Every Designer Should Know
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Get extreme
From the course: Learning Graphic Design: Things Every Designer Should Know
Get extreme
Another kind of focal point, another way of getting simple is to do what I call Get Extreme. And this usually takes the form of making one element on your page extremely big. Here's an example. Take a simple Dingbat Font. Dingbat fonts are full of tiny graphics that are small enough that you'd normally overlook. And just enlarge one of those graphics to super size, add your line of type, and you've really created a dynamic, a kind of exciting, interesting to look at poster out of something very small. Another example is the clock. In this case, the art on the clock is kind of the scrawled handwritten name. Key here is that it's so big it doesn't quite fit the space. It bleeds out on to both sides. It's very attractive. It is the focal center of the clock. It doesn't have to be handwritten. Here, we're using Helvetica Neue-Black with very much the same effect. Key is to make it too big to fit the space. So, get extreme with it. Another example, a magazine ad built around a single…
Contents
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Know your story: Part 16m 6s
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Know your story: Part 22m 43s
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Keep it simple: Part 12m 57s
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Keep it simple: Part 23m 8s
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Keep it simple: Part 35m 2s
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Have a focal point7m 12s
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Get extreme3m 39s
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Put white to work4m 8s
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Unblock it10m 19s
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Set type boldly10m 3s
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Use beautiful color7m 31s
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