The student will discover how applying font styles selectively can help create emphasis in key areas within their designs.
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- [Instructor] The second of the 10 principles of design…is emphasis.…What exactly does emphasis mean?…Merriam-Webster defines emphasis as…force or intensity of expression…that gives impressiveness or importance to something.…Okay, so what exactly (chuckles) does emphasis mean?…In plain English and with regard to web design,…emphasis occurs when attention is focused…on a single area within a design,…to assist the viewer in understanding visually…that this particular area…is more important than other areas.…
Okay, so we need to find a way to show the viewer…what's most important in our design.…Certainly, we can easily accomplish this…with size and placement of certain key elements,…like a set of large photos, or one big rotating banner.…But what about text?…How do we teach web visitors…what they should and should not focus on…when they come to a new website?…The answer is simple,…using harmonious hierarchical font styles,…or what some designers call typographic hierarchy.…
This term refers to the specific way of using fonts…
- Understanding aesthetics
- Picking harmonious colors
- Structuring your layout
- Using space to organize your design
- Communicating with the right fonts
- Aligning objects to achieve balance
- Adding movement with scrolling and animation
- Achieving proportion by scaling objects and text
- Creating CSS for different devices
Skill Level Beginner
2. Using Elements of Design
3. Incorporating Principles of Design
4. Web Design Industry and Trends
5. Designer’s Role and Web Design Workflow
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