Join Stefan Mumaw for an in-depth discussion in this video No pop quizes, part of Brainstorming Basics.
- Lemme know if this sounds familiar:…you're working away at your desk,…dealing with your own workload and deadlines,…when someone comes by and asks you…to join them in the conference room to brainstorm ideas…for another project.…Throwing around ideas for a project…that you know little about…in the middle of your own deadlines is not…what you were looking for at this moment,…but away you go, regardless.…In that scenario,…how effective were you to the creative process?…How many ideas did you offer?…Were they any good?…You probably had the same answer to all of these questions:…Not much.…
That's because you weren't prepared for that activity,…both with your own work and the work of generating ideas…for someone else.…That's why brainstorms should never be pop quizzes.…Instead of springing brainstorms on participants,…inform them of their impending participation…at least two days ahead of time,…and when you tell them they're wanted…for a brainstorming session, give them two things:…the ability to opt-out and all of the information…
Skill Level Beginner
1. Overview of Brainstorming
Group ideation dynamics1m 46s
2. The 13 Rules of Effective Brainstorming
3. Brainstorming Techniques
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