From the course: Storytelling for Designers
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The creative brief
We now have three concepts as a result of our brainstorming session. I'm going to show them to you as semi-finished ideas to help you visualize. Although chances are, you probably wouldn't have such advanced layouts before you'd written your creative brief. But I'm going to show you mine anyway, just to remind you of the sketches we showed the client. Concept one, the science is boring concept, showing a visual that's exactly the opposite, the one with the comic explosion. Concept two, the aspirational, candy colored one with the little girl and the airplane. Concept three, the before and after showing a gritty little girl before and then grown up as a doctor. Let's pretend that the client has chosen direction number two because of it's viral social media potential. And you agreed that this was the best concept to work with. The idea of truly reaching ones dreams is at the heart of what this campaign is about. And the idea is simple and direct enough to get the students talking to…
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