Join Stacey Williams-Ng for an in-depth discussion in this video Wrapping up, part of Storytelling for Designers.
…I hope these concepts come in handy when you're feeling like you're in…a creative rut or when you think you have an impossible project.…You may think taking a story telling approach would be actually harder…because not only do you have to design something,…nowt you have to come up with a back story too.…But I think that starting with a story makes in easier.…It gives the project flesh and…bones, and it helps you to round out the idea to something very well realized.…Plus, as we've discussed, your viewer will find it irresistible.…Let's recap a little.…Stories help you connect with your audience.…Once you've established this connection with them,…your design will reach them in a meaningful way.…
Designs that make use of storytelling stimulate emotion and…they tickle the brain.…Use the lessons we took from writers.…Narrative, conflict, the protagonist and…all of that and work them into your designs to create intrigue and humor.…And finally, I hope you found my direction on creative briefs and…agency presentations useful.…
- Connecting with your audience
- Defining the structure (and protagonist) of your story
- Tools of the trade: symbolism, color, icons, typography, and more
- Using personas
- Creating a brief for your story